Since establishing in the 1980’s to bring business leaders closer to supporting and driving long-lasting social impact, NWBLT has continued to do just this – making our region a more equitable, healthier, and sustainable place for us all.

As the membership-led organisation, which includes key global, national, and regional businesses, enters its fourth decade, the board and executive team at NWBLT felt it was the right time to revisit its marketing strategy and brand architecture.

To shape the future strategic direction of the membership organisation, we were tasked with engaging members - past and present, political leads, partner organisations and key stakeholders from around the region and wider UK. The aim? To help co-develop the organisation’s north star, its mission and the values which will drive how they will behave.

Having met with 50+ leaders, partners, and supporters alike, we ran a series of workshops with the board and wider members to work up the new brand architecture and messaging system.

Using the brand architecture, we:

• Designed and developed a new stand-out brand identity and accompanying visual habitat and style guide
• Photographed all members and edited in the new house style
• Designed, built, and launched a new NWBLT website to showcase their history, brand ambitions, members’ profiles, current work streams and latest news
• Co-ordinated and implemented an ‘always on’ approach to communications, sharing latest news with media and press, and supporting with social media content

Thought as much. Start your story by visiting NWBLT’s website here.