As per Open Media’s brand, our approach was rooted in strategic insight to reaffirm their position as an independent leader in the out of home advertising space, celebrating their innovative tech and trailblazing work as the first B Corp media owner in the UK and Europe.

Open Media really is a special company; generous, inventive, ambitious, and bold – our kind of client and according to Campaign – one of the best places to work in the UK!

This is an independent media owner with breath-taking plans for further UK-wide good growth. Open needed a joined-up marketing strategy that reflected their business plan, clearly articulating how they would be positioned in the UK market and the marketing investments needed to make this proposition a reality.

Having engaged with the entire team, clients, partners, and Open Media community, the challenge was to create a brand infrastructure that really stood out from the market.  We were proud to produce a body of work, across brand channels that would echo everything they stand for – an unrivalled commitment to people, planet, and place.  

Our creative team crafted a visually striking logo and an intuitive website that just invites audiences to engage deeply with Open Media's story and offerings. It’s something that feels fluid and ever changing. 

This was anchored by a powerful strapline and campaign "There’s no place like out of home." A rallying cry that heralded a commitment to digital out-of-home advertising.  

We really do value our values here at Agent. Have a read here about why our partnership with Open Media really is a values-match made in heaven.