Strategy & Planning.
A good strategy is built on evidence, clarity and purpose.
Our approach is rooted in insight and collaboration, ensuring everything we deliver is aligned with your business’ aims and objectives.
Working closely with senior leaders, key stakeholders, customers and communities, we develop clear and robust strategies giving you the confidence to communicate with impact.



How does Agent help me with Strategy & Planning?
We immerse ourselves in your world to understand your ambitions, and to shape a bespoke roadmap for success.
We engage with the people your strategy is designed to reach, building a clear understanding of your industry landscape and the audiences that matter the most. Drawing on our extensive networks, we help you define your good growth approach that puts you in front of the right people, at the right time.
Whether it is a five-year strategy, an internal communications plan, or a tailored strategic approach for a project or campaign, we co-create with you and your teams to deliver the results that matter the most.
What Strategy & Planning services does Agent provide?
Our strategies create real value. Our wide range of services include:
- Stakeholder engagement
- Primary research including interviews, focus groups & surveys
- Secondary market research including desk-based research
- Brand architecture and system development
- Vision, mission and value development
- Strategic consultancy
- Market proposition & positioning
- Formulating key messages and brand narratives
- Competitor research
- Campaign and communications planning
- Communications plans
- Public policy advice